2008
EMSS 2008 Proceeding
Incorporating "big five" personality factors into crowd simulation
Authors: Sivakumar Jaganathan, Peter Kincaid, Thomas Clarke
Abstract
The simulation and modeling of crowd behavior has becomean active research area in recent years. This area ofresearch has been applied to a wide variety of domainssuch as military, education, training, entertainment andhuman factors analysis. Most crowd simulations do notconsider the effects of cultural or personality diversitywithin the crowd. We incorporate these effects by modifyingthe social force terms within the Helbing-Molnar-Farjas-Vicsek (HMFV) crowd model implemented withinthe MASON (Multi-Agent Simulation of Neighborhoods)environment. The modification are based on the â??BigFiveâ?? personality factors (neuroticism, extroversion, openness,agreeableness and conscientiousness) which havebeen found to be applicable across cultures.In addition to detailing the modifications, this paper reportson comparison of the Big Five modifications of the HMFVmodel to videos of crowds. An expert panel of behavioralscientists found the modified HMFV simulations to be realisticmodels. In addition a preliminary version of a techniqueused based on optical flow analysis of the videosshowed good correlation.
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