2013
EMSS 2013 Proceeding
On agents negotiation in a trading company simulation
Authors: Roman ?perka, Marek Spi?ák
Abstract
The aim of this paper is to propose an innovative approach to describe the customer behavior in the trading processes of a virtual company. Agent-based modeling and simulation techniques are used to implement a multi-agent system to serve as a simulation framework. The framework should be a basic part of a management system operating in the integration with real system of a company (e.g. ERP system) to investigate and to predict chosen business metrics of a company. This will ensure the management of a company to support their decision-making processes. The paper firstly presents some of the existing theories about consumer behavior and the types of factors influencing it. Secondly, characterizes multi-agent model of a virtual company, the agents participating in the seller-customer negotiation, and the production function. The production function is used to count the product price while negotiating. Lastly, the simulation results and their validation are described. To sum up, the proposed approach to consumer behavior in an agent-based model could properly contribute to better decision-making process.
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