Authors: Natalia P. Basán, Mariana E. Cóccola, Carlos A. Méndez
This paper introduces an advanced 3D object-oriented discrete event simulation model, developed with SIMIO software, to optimize the design and operation of an innovative car rental service. The proposed simulation model is used to perform an exhaustive sensitivity analysis over the main process variables. The main goal is to determine the best system configuration, which allows maximizing the company profit while satisfying a suitable service level to the customers.