2015
MAS 2015 Proceeding
Clothes maketh the man and the regional mall
Authors: Roderick Duncan, Terry Bossomaier, Steve d?Alessandro, Daniel Murphy
Abstract
The attraction of shopping malls as a retailing structure can be explained by the interrelationships that exist between stores and the benefits these provide consumers. Malls can provide centers or anchors, (department and supermarkets), attractions (fashion, cinema and entertainment) and reasons to prolong a shopping trip (or stickiness, such as coffee, snacks and meals), which benefit in an ecological sense other retailers. In this paper we argue that the importance of attractions (destinations) is crucial for the survival of regional malls.
I3M Scientific Sponsors
I3M Industrial Sponsors
I3M Media Sponsors
