2012
EMSS 2012 Proceeding
Simulating innovation adoption behavior: Lessons learned for modelers and programmers
Authors: Christian Stummer, Elmar Kiesling
Abstract
To adopt or not to adopt an innovation is a question that is ultimately answered by individual (prospective) customers. Their behavior is of practical relevance because it drives the market success of new products or services and it also constitutes an interesting area for academic research. In the course of a research project at the University of Vienna we have developed an agent- based simulation to investigate this topic. During the initial months, we reviewed numerous tools (i.e., frame- works and modeling environments) for this purpose. In this paper we share experiences we made in this respect as well as later on when implementing the simulation tool.
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